The ASUS ZenFone 3 announcement, design is stunning

June 01, 2016 Android Asus Launch

Asus is still fighting strongly to retain its share in the smartphone market. Unlike Intel, the company has refused to quit.

This year, the company has managed to out three smarphones: the ZenFone 3, ZenFone 3 Deluxe, and ZenFone 3 Ultra. Of the three, the lower end model, ZenFone 3 really stands out with its exceptional design. It is avalable in four district colors: Sapphire Black, Shimmer Gold, Aqua Blue, and Moonlight White. It sports a killer design with its 2.50 Gorilla Glass to go on both sides and all meta finish on the back.

The ZenFobe 3 features the Snapdragon 625 and 8 CortexA-53 cores capped at 2 GHz. This smartphone sports a 3,000 mag battery under the hood, which should last for half a day with good usage. It comes with dual-SIM support (a Nano SIM and Micro Sim), Adreno 506 GPU and Bluetooth 4.2. If offers 3GB of RAM and 32GB internal storage out of the box. You can expand the internal storage with microSD card if you want.

Zenfone 3

This model 5.1-inch 1080p IPS screen. Powered by an NXP smart amp, its speaker is Hi-Res Audio Certified for headphone output. Beside the speaker at the bottom is the new USB Type-C port with USB 2.0 connectivity. At the back, you will find the new finger print sensor carefully meshed with the spun-metal finish.

One of the strengths of the ZenFone 3 is its camera. Powered by Sony's 16MP sensor, the camera has laser autofocus, phase detection autofocus, colour-correction RGB sensor, and dual-tone LED. The camera also supports 3-axis electronic stabilization for videos and 4-axis optical stabilization for the stills. With all these features, the ZenFone 3 is coming with a bump at the back.

You will still have the low light mode and the super resolution mode and you can play with the full manual mode as well. With 85-degree wide angle view, the selfie camera is only 8-megapixel.

ZenFone 3 Deluxe

Instead of a Glass back, the ZenFone 3 uses a curved metal body design. Other than that, it is very similar to the base model. Moreover, most of the plastic antenna bands has succesffully been hidden by the company.

The Deluxe version comes 5.7-inch 1080p Super AMOLED display and offers the always-on screen feature. The ZenFone is powered by Snapdragon 820 and comes with USB 3.0 and the first smartphone to use Sony's 23-megapixel IMX318 sensor. This phone gives you 6GB or RAM and 64GB of UFS 2.0 internal storage.

ZenFone 3 Ultra

Zenfone 3


This is a phablet with 6.8-inch, 1080p LCD display. This phone comes with 4GB of RAM and 64GB storage and an octa-core Snapdragon 652. Although you get the Quick Charger 3.0, USB 3.0, and 802.11ac WiFi but there is no USB 3.0 to play with here. It has finger print reader and not bad for its price point. 

At the time of this writing, the release date is still not clear so for now this is all you will get.