Apple Watch Nike Series 7 GPS 45mm Starlight Aluminium Case with Pure Platinum/Black Nike Sport Band

Pushing the boundaries.

The challenge was to create a bigger display while barely expanding the dimensions of the watch itself. To do so, the display was completely re‑engineered, reducing the borders by 40 per cent, which allows for nearly 20 per cent more screen area than Series 6. And over 50 per cent more screen area than Series 3. That’s something to smile about.

Always-On Retina display. A brighter view of you.

You don’t need to raise your wrist or touch the screen to see the time or other information and complications on your watch face, because the display is always on. And now it’s 70 per cent brighter indoors when your wrist is down.

Smooth and continuous. The edge of design.

A subtle wraparound effect is created by refracted light at the edge of the display for a seamless integration with the case.

The future of health. On full display.

Measure your blood oxygen level with a revolutionary sensor and app. Take an ECG anytime, anywhere. Check your heart rate. Along with other innovations like mindfulness and sleep tracking to keep you healthy from head to toe. Series 7 puts more health insights in sight.

Your finger can tell you a lot about your heart.

Electrodes built into the Digital Crown and the back crystal work together with the ECG app to read your heart’s electrical signals. Simply touch the Digital Crown to generate an ECG waveform in just 30 seconds. The ECG app can indicate whether your heart rhythm shows signs of atrial fibrillation — a serious form of irregular heart rhythm — or sinus rhythm, which means your heart is beating in a normal pattern.

Charges in no time.

The entire charging system for Apple Watch Series 7 has been rethought to get you up and running faster than ever. With an updated charging architecture and fast-charging USB-C cable, it takes about 45 minutes to go from 0 to 80 per cent charge.

Fitness that revolves around you.

Squat, serve, stride, you name it — Apple Watch has a workout for it. And now, there are Tai Chi and Pilates to get your endorphins going. The starting line is on your wrist.